Espresso Durban is now
Avatar Durban

Durban, 6 August 2020 – Avatar Agency Group, the largest fully black-owned agency group in South Africa, is expanding. It is growing its geographic footprint with the acquisition of Durban’s leading integrated independent agency, Espresso DBN. By doing so, it is also growing its below-the-line and shopper marketing capabilities to address the growing demand for insights-led FMCG and retail marketing. Espresso has sold 51% equity to black empowerment conglomerate M&N Brands,


the holding company that owns Avatar. The deal will result in Espresso being renamed Avatar DBN. Antony Ellis, who co-founded Espresso with Natalie French in 2001 will remain at the helm as managing director. French will remain Avatar DBN’s Executive Creative Director, working closely with Veli Ngubane, Avatar’s Chief Creative Officer. They will also be joined by Avatar BUD Ayanda Dlamini in the new operation.